POSITIONING YOUR HOME TO SELL FOR MAXIMUM PAYOFF
YOU'LL NEVER HAVE A SECOND CHANCE FOR A FIRST IMPRESSION.
THERE ARE FEWER STATEMENTS MORE TRUE THAN THIS ONE IN REAL ESTATE. BUYERS WHO VISIT YOUR HOME HAVE SHOPPED, COMPARED, AND WILL BUY BASED ON VALUE.
Our agents combine their experience and true market data from our REALTOR only database of sold properties to help you properly price your home. While nearly half of the properties listed for sale in Calgary never sell, and the average original price to eventual sale price being around 90% few people make the decisions in this market that will result in the most money in their pocket. Overpricing results in frustration and lost equity. A rough understanding how the market establishes value is key to successfully navigating the selling process. .
UNDERSTANDING THE "30S" OF PRICING
Why +10 Equals -70
Statistically speaking, even pricing at market value doesn’t guarantee exposure to 100% of home buyers. Overprice by even 10%, and only 30% of house hunters will consider your home at all before eliminating it online. Only a select few of what’s left will view it in person and they will compare it to the properties that show the most value for the money.
Showing Activity vs. Timing
Your first 30 days on the market are critical for maximizing the number of your home showings. And really the first 7 days make the biggest difference. Make sure your home is ready for viewing before it hits the market. Your REALTOR will help you prepare your home for showing from the day you sign the agreement.
Sale Price vs. Initial Listing Prices
Statistically every 30 days your listing spends on the market, means a lower list price to sale price ratio and less money in your pocket. Listing at the right price right off the bat and concentrating on key marketing efforts is key to being successful in your home sale. We will help you maximize your odds of success right from the start.
PRICING THROUGH A BUYER'S EYES
The Market Determines Your Home's Value
Factors that contribute to value include location, size, style, and condition. Each element adds up to the price a buyer is willing to pay. We help you identify the components of value and determine how to best configure each to obtain the highest possible market price.
Study Your Competition
By using our Comparative Market Analysis , you can study the competition in your neighborhood and see how other properties compare to yours. All of the details for both listed and sold properties are included, so you can properly position your home against similar properties.
For as long as your home is on the market, we'll provide timely updates so you stay abreast of changes in market conditions. If necessary, we'll recommend refinements to your position to account for recent sales and new competition.
GET STARTED NOW
The Agency Group is a part of over 200 transactions each year. Contact your Agency Group REALTOR to learn how to get your home more views, more showings, and more offers—which means more money for you!