Any agent who gives you an analysis of your home before seeing it should automatically raise red flags.  Every home is different and every situation is not alike, so it is so important for an agent to consider all variables when analyzing your property.  An expert real estate agent would know how to properly access your property by asking the "hard" questions, evaluating other aspects of your property, doing a detailed CMA and helping you understand the process and everything involved in it.

In order for an agent to successfully sell your home, they need to understand what sells your home. They need to understand what can be done to differentiate your home and help highlight the qualities that most buyers are looking for. Staging always helps and some agents are experts when it comes to this, however, sometimes staging a home can hurt it as well.  It is important for your agent to understand what is necessary and when it is necessary in order to sell your home for all it's worth.

One the main key factor involved when selling your home is to maximize your home's exposure.  92% of buyers search for homes using the internet and of that 92%, Google is the most used search engine at 81% , followed by Yahoo and Bing.  So obviously, having a great online presence is vitally important yet, most agents don't utilize their web syndication to its fullest.  It raises the question "how hard is your agent really working for you?"

Though there are essential needs to marketing a property properly, using the best forms of marketing will always help give your home the detailed and specific exposure it needs.  Taking photos is great.  Taking photos with your iPhone, no so much.  Professional HD photography and video can sometimes be the difference between a quick sale and a long-drawn out one.  Many times good photography and video is the reason many buyers even visit your home for sale.

By utilizing all the marketing resources necessary, our agents are able to expose your home for all it's worth.


Agents who are in it alone are usually not equipped to successfully sell your home.  Agents who reach out to their peers, utilize their network of friends and associates, and target buyer specialists usually have the upper hand when selling your property.  Having a marketing plan that successfully attracts co-op agents could help sell your home for up to 5% more!  Think about this; someone who sells their home for $500,000 and banks $100,000 could have sold their home for $525,000 and bank an extra $25k.   That's substantial, and could ultimately be done by choosing an expert agent who gives expert advice while guiding you through the process.

Negotiation is another vital part of the process.  Many agents claim their are expert negotiators, but usually sell far below the asking price.  So how do you know if you are dealing with an expert negotiator?

First, ask them to provide their sales results and compare their closing prices to the asking prices.  Find out if the difference meets your expectations and the market average.

Second, ask them to provide a strategy for negotiations and never except "We will do that when we get there."  Most  agents are not prepared to sell your home and prove that by not having a detailed plan.  Preparation is key to successfully selling your property and negotiations start even before you get an offer.

Third, find out if they are "straight-line negotiators" and if they are willing to walk away if any offer is not in your best interest.  Not selling a home just to sell is usually the best decision you can make.  If an agent is ever forceful in trying to make you accept an offer, he usually doesn't have your best interest in mind.

By utilizing partnerships and being an expert negotiator, the final result will most of the time lead to a successful execution of the sale of your home.  It will also land you the most money in your pocket, the least stress and grant peace of mind moving forward.  Ultimately, all agents should strive to accomplish this. Our agents do!


So you have decided to sell your property. Before anything else, it is a good idea to sit down and clarify your motivations and draw up a basic time frame for the selling process.

Why sell?

Why do you want to sell your property? Do you intend to simply find a larger property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would do well to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for us to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

When should I sell?

You should immediately establish your time frame for selling. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with one of our expert real estate agents to thoroughly review the current market conditions and find the most favorable time to sell.

What is the market like?

Find out more info regarding market trends...

When you work with us, you can be sure that you will have our knowledge, expertise and negotiating skills at work for you to arrive at the best market prices and terms. We will keep you up-to-date on what is happening in the marketplace and the price, financing, terms and conditions of competing properties. With us, you will know exactly how to price and when to sell your property.

How Do I Optimize My Finances?

Deciding to sell your property demands a serious consideration of your current financial situation and future possibilities. With the help of our qualified agents, you will be able to effectively assess the cumulative impact of these changes, estimate potential proceeds of selling your property, and plan effective tax savings and estate planning strategies. We will ensure that you not only take control of your finances, but use them to their fullest potential.